Act now & make your business PPWR-compliant!
PPWR - the new EU packaging regulation: what companies need to know now
The Packaging and Packaging Waste Regulation (PPWR)is one of the most far-reaching changes to EU packaging legislation in recent years. It was developed to drastically reduce packaging waste, increase recycling rates and promote environmentally friendly packaging solutions. At the same time, the PPWR introduces numerous new plastic regulation requirements for companies that put packaging into circulation or use it.
With the recycling regulation and the planned packaging directives, the European Union wants to ensure that all packaging is reusable or recyclable by 2030. But what does this mean for companies in concrete terms? Which materials can still be used in future, and what alternatives are there? And what financial and organizational challenges will manufacturers and retailers face?
Recommended action: How to make your company PPWR-compliant
Companies should act early to comply with the new requirements. Our PPWR checklist helps with implementation:
Material testing:
PPWR in international comparison: how other markets perform
A look at packaging laws in other regions shows that the EU is introducing one of the strictest regulations:
In the United States, there is no uniform national regulation for packaging. The regulations vary greatly from state to state. California is considered a pioneer with ambitious recycling targets and plastic bans, while other states have not yet taken comparable measures. There are also numerous voluntary initiatives by companies that promote sustainable packaging solutions.
The EU is going further than many other regions with the PPWR, as it is introducing comprehensive and uniform regulations for all member states. The binding recycling quotas and bans on certain materials set global standards.
For globally active companies, this means that they have to deal with different regulatory requirements. A uniform packaging strategy for all markets is often not possible. Companies therefore have to develop individual solutions for different regions.
What costs will companies incur under the PPWR?
Compliance with the new packaging directive brings financial challenges. A cost-benefit analysis helps companies to plan strategically and find the best solutions.
Material costs
Sustainable alternatives such as bio-based or recycled materials are often more expensive than conventional packaging. Companies need to factor in investments in more environmentally friendly packaging.
Technology investments
New machines, adapted production processes and additional testing procedures are required to produce PPWR-compliant packaging. Companies must therefore not only adapt their production lines, but also make targeted investments in new filling and packaging technologies – with a noticeable impact on the cost structure.
Logistics & compliance
The new requirements increase the effort required to document packaging quantities and recyclability. Companies must be prepared for increased reporting obligations and possible controls.
Penalties for non-compliance
The EU is planning to impose severe fines for violations of the PPWR. Companies should therefore ensure that they comply with all requirements in good time.
Advantages and opportunities of the Packaging and Packaging Waste Regulation
In addition to complying with the PPWR, the introduction of sustainable packaging also offers companies numerous economic benefits. One key aspect is the potential savings from the elimination of the plastic tax, as already practiced in the UK, with similar regulations expected in other countries. In addition, the switch to environmentally friendly packaging enables strong differentiation in the market, which strengthens the sustainable positioning of the brand. Given the growing awareness of environmental issues, consumers are increasingly willing to pay more for sustainable packaging solutions. In some market segments, this can even lead to an improved margin, as sustainability is perceived as an added value.
Act now and become PPWR-compliant!
The EU Packaging Regulation presents companies with new challenges, but also offers opportunities for sustainable innovation. Those who focus on recyclable packaging and design-for-recycling at an early stage can benefit from competitive advantages and avoid legal penalties. It's best to act now and make your production PPWR-compliant!
JOMA lives sustainable packaging solutions
In accordance with the PPWR (Packaging and Packaging Waste Regulation), the JOMA Nature® range meets the highest sustainability standards with Securiboxes made from 100% renewable, plant-based raw materials – CO2-efficient and resource-saving. With the JOMA re:cycle range, we also offer tried-and-tested products made from 100% recycled plastic that avoid waste and promote the circular economy. Be inspired by the innovative, sustainable quality of our products – discover the JOMA Nature® and JOMA re:cycle range now and actively contribute to the future of our environment!